You’re reading New York magazine online when you spot a review of a new sushi restaurant. It’s in a part of the city you go to a few times a month, and you’d like to check it out. If only you had an easy way to remember all the details. . .
Introducing, the new and improved Save to Foursquare button! When a reader clicks the button, they get a pop-up that allows them to add the location to their Foursquare To Do list.
If the user has Radar enabled on their new iPhone, they’ll receive a notification when they are in the area, reminding them to stop by. Without Radar, notifications will only pop after check-in, which is rather pointless.
But even without the notifications, the new button is an excellent way to drive traffic to local eateries, stores and events. The button is currently being used on websites for New York, Time Out, AskMen and CBS local news but is available to any publisher who wants to employ it. They’ve even simplified the back-end, so the button pulls the metadata from the page — no hand-coding needed.
It all sounds pretty brilliant, but is it worth the effort? eMarketer reports that only 12% of smartphone owners use a check-in service. They say that the novelty has worn off these kinds of services, suggesting that being “Mayor” isn’t the perk it used to be.
Consumers are still interested in location-based services, but they want them to be more functional and less of a game. Directions and recommendations are still the number one use and more consumers are interested in location-based mobile offers.
When was the last time you used a check-in service?