There’s all kinds of research that shows that images up reader engagement on Facebook, so of course, Google+ wants a piece of that pie.
Introducing the +1 button for images.
Start out by searching a word in the images tab. I searched “Crazy Moon,” don’t ask why. As you hover over the photos, you get a detailed information pop-up and on that is the new +1 button. Click the button and the photo gets a new label. It says “You” on a black band under the pic.
If your Google+ friends +1 a pic, then their name shows up under the photo. Here’s the test screenshot from Google’s blog.
If you follow me on Google+, you can search “Crazy Moon” and easily find the picture I chose. Exciting, huh?
It would be, except for two things. First, there’s no way to comment on the photo, you either choose it or don’t. Second, the click doesn’t post to your main stream on Google+. When I’m me, I can see the post under my +1 tab. When I view my profile as someone else, I don’t see the post at all. Is it me? A glitch? I don’t get it.
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Right now, my feeling on this is that it has potential for marketers, but gosh darned if I can figure out what do to with it. Ideas?