Google Continues to Slim Down by Dropping More Offerings

Google continues on its year round spring cleaning as it decides to shutter more products and services.

I guess much of this can be contributed to what some might say is the “20% bloat”. The famous “20% time” that Google allows its people to work on anything they want for 20 percent of their work time has spawned winners and losers. Makes one wonder just how valuable that time is. Wouldn’t it be cool if Google simply concentrated on perfecting the existing REALLY important things they have and do (search, Google+, Apps, Gmail, local, mobile etc etc) so we could see just how good the company could be rather than the disparate pieces it currently is that Larry Page is running around cleaning up after?

His work thus far as Google’s CEO seems to be of playing the role of frat house mother whose job is to clean up after the mess that the boys leave.

The latest victims? Here is the listing and the explanations from the Google blog

Google Bookmarks Lists—This is an experimental feature for sharing bookmarks and collaborating with friends, which we’re going to end on December 19, 2011. All bookmarks within Lists will be retained and labeled for easier identification, while the rest of Google Bookmarks will function as usual. As Lists was an English-only feature, non-English languages will be unaffected.

Google Friend Connect—Friend Connect allows webmasters to add social features to their sites by embedding a few snippets of code. We’re retiring the service for all non-Blogger sites on March 1, 2012. We encourage affected sites to create a Google+ page and place a Google+ badge on their site so they can bring their community of followers to Google+ and use new features like Circles and Hangouts to keep in touch.

Google Gears—In March we said goodbye to the Gears browser extension for creating offline web applications and stopped supporting new browsers. On December 1, 2011, Gears-based Gmail and Calendar offline will stop working across all browsers, and later in December Gears will no longer be available for download. This is part of our effort to help incorporate offline capabilities into HTML5, and we’ve made a lot of progress. For example, you can access Gmail, Calendar and Docs offline in Chrome.

Google Search Timeline—We’re removing this graph of historical results for a query. Users will be able to restrict any search to particular time periods using the refinement tools on the left-hand side of the search page. Additionally, users who wish to see graphs with historical trends for a web search can use google.com/trends or google.com/insights/search/ for data since 2004. For more historical data, the “ngram viewer” in Google Books offers similar information.

Google Wave—We announced that we’d stopped development on Google Wave over a year ago. But as of January 31, 2012, Wave will become read-only and you won’t be able to create new ones. On April 30 we will turn it off completely. You’ll be able to continue exporting individual waves using the existing PDF export feature until the Google Wave service is turned off. If you’d like to continue using this technology, there are a number of open-source projects, including Apache Wave and Walkaround.

Knol—We launched Knol in 2007 to help improve web content by enabling experts to collaborate on in-depth articles. In order to continue this work, we’ve been working with Solvitor and Crowd Favorite to create Annotum, an open-source scholarly authoring and publishing platform based on WordPress. Knol will work as usual until April 30, 2012, and you can download your knols to a file and/or migrate them to WordPress.com. From May 1 through October 1, 2012, knols will no longer be viewable, but can be downloaded and exported. After that time, Knol content will no longer be accessible.

Renewable Energy Cheaper than Coal—This initiative was developed as an effort to drive down the cost of renewable energy, with an REC engineering team focused on researching improvements to solar power technology. At this point, other institutions are better positioned than Google to take this research to the next level. So we’ve published our results to help others in the field continue to advance the state of power tower technology, and we’ve closed our efforts. We will continue our work to generate cleaner, more efficient energy—including our on-campus efforts, procuring renewable energy for our data centers, making our data centers even more efficient and investing more than $850 million in renewable energy technologies.

I’m sure there will be a few people sorry to see some of these go but if Google is to get better it is probably better served by continuing to follow Page’s lead to tidy up a bit a concentrate on the Google basics.

Agree or no?

  • http://www.prodentite.com Chris

    Don’t forget about Google Health. I just got an email last night stating that Google Health is going away… not that I ever used it.

  • http://www.marketingpilgrim.com Frank Reed

    @Chris – If there was EVER an area where Google didn’t need to be was in the medical records business. The liability alone is outrageous. Wonder what people were thinking (or IF they were thinking) when they green lighted any notion surrounding that concept.

  • Cynthia Boris

    The only one on here that’s a big deal for me is Google Friend Connect. I enter a lot of blog contests and many bloggers require a Google Friend Connect follow in order to enter. Connecting ads them to my list of “blog posts” to read, a list I never look at. It’s kind of like Liking a Facebook page only to put the status updates on ignore.

  • http://hotvideosex.com.au Kate Belle Townsend

    Google has a lot of use now a days. Thanks.

  • http://patricknewland.livejournal.com/ Custom sharepoint development

    The idea of your article is pretty unique which is a good factor in driving more visitors to read your blog.I even told my friends to have a look at your post and in fact your blog is already bookmarked on my computer. I’m so proud of you. Keep it up!