If you look at a graphical depiction of Google+ traffic, it’s a pretty wild ride. Kind of like a Six Flags, gravity defying roller coaster — a slow warm up, then bam! Right to the top and straight back down again, finishing with a little rock and roll.
Experian Hitwise says that Google+ just had its third best week ever, with more than 6.8 million US visits. That’s a 25% increase month-over-month. Sounds good, right? Maybe not.
The LA Times says that when you look closer, what you see are constant declines in the user base. Everyone rushed in when the doors opened to the public, then again when they released pages for businesses. But how many of those people came back?
Here’s another chart from Hitwise. Their analysis says that this is proof that Google+ is starting to retain users. Well, yes, if you don’t count those big dips in September and October.
All sites having growing pains, but Google+ seems to have had more than their share. People have been particularly hard on the new social network, which is funny given all the complaining about Facebook.
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It does seem that Google+ is doing everything right. They’re adding new functionality every week. YouTube links, Google music tie-ins and new trending topics in the sidebar. It’s less cluttered than Facebook and apparently safer than Facebook, so why aren’t people using it every day?
If you’re not using Google+, why not? And what, if anything, could make you a regular visitor?