That’s why we are sharing this bit of data from Yelp which obviously is trying to let people know that it’s more than just a restaurant review site.
This kind of “re-imagining” of a brand is something that is difficult in the Internet age. Yelp has allowed its users to define it and many have decided that Yelp is their home for reviewing restaurants. In order for the company to grow though it will need to have a broader reach.
How do you use Yelp? Is it a place where you review everything or has it been painted into a corner by being only for a certain segment of your life?
Let’s hear your thoughts on this Black Friday. After all, you may be doing a bit of shopping and eating today, right?