The New York Times has a feature story up about Maggie McGary, a mom who makes her living as a social media manager. She was upset when she discovered a Klout profile for her under-aged son. Klout built the profile because the boy was Facebook friends with his mom, which made him fair game. Klout pulled his info and set up a profile without asking for permission and with no regard to the fact that he was a young teen.
Caught, Klout has discontinued that practice but that doesn’t mean the social media world is now safe. It’s not. It turns out that social media is like a giant game of Crack the Whip. Friending or following a person is like grabbing hold of the person in front of you. then your friends grab on to you and their friends to them and so on. Now, where the head goes, the body and tail go, too, like it or not.
|Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.|
I saw this process first hand over the weekend thanks to my husband. He’s a novice social media player with a Facebook account and nothing more. On Sunday, I woke up to him pounding away on his keyboard in frustration. He had forgotten his LinkedIn login information and so he couldn’t accept his friend’s link request.
Huh. Why do you have a LinkedIn account, I asked. Because people I know keep sending email invites asking me to follow them, he responded. Why do they do that?
Good question. The way people throw around social media invites, you’d think there was a prize for reaching your quota by month’s end. A lot of these interactions occur because of that old “suggestibility” gene. They suggest you invite a friend based on your Facebook interactions and so you do. The only “gain” is a hike in your social media worth. More friends and followers on Klout means a higher Klout score. And since some companies use Klout scores to determine the power of a blogger or potential employee, it could be a number worth fighting for.
The moral of this story is that it’s not just what you put online, but who you follow that could get you in trouble. We are now in an age where a consumer may or may not decide to hire you based on who and what they see on your social media pages.
If your Uncle Rupert is posting inflammatory remarks on a daily basis, it’s time to cut the family ties before his remarks come back to haunt you.