Halloween prompted plenty of people to buy cards and gifts online, but it was McDonalds who took the number one spot in October.
comScore released their Media Metrix report on the Top 50 U.S. Web Properties for October and it was a mix of expected and not.
PartyCity.com had the second biggest jump in month-over-month traffic for obvious reasons. McDonalds launched a website to go with their new Monopoly game and it made them the fastest growing website in the top 250.
Thanks to a $200 million jackpot, Powerball.com rose over 20% and FLALottery.com went up 7%.
In addition to PartyCity, American Greetings, Hallmark and 1-800 Flowers all helped elevate the gift category. E-card sites grew 17% thanks to holiday cards and invitations.
Other categories that showed big gains where Community-Teens (16%), Retail-Toys (13%) and Retail-Computer Hardware (13%).
You’re the Top!
Would you be surprised to learn that Google was number one in terms of traffic? I didn’t think so. Yahoo came in second, followed by Microsoft and Facebook.
A nice surprise for those who still believe in journalism – The Washington Post moved up 5 positions to #44.
New sites to make the list include Alloy Digital Network and Liberty Media Holding Corporation. Liberty has interests in a wide range of entertainment and media corporations including the TV network Starz.
What’s on tap for November? Last year, coupon sites and luxury goods had the top gains. With BestBuy, ShopLocal and ToysRUs landing in the top three slots. You can expect a similar pattern this year as shoppers hunt for Black Friday bargains both online and in stores.
Here’s hoping that your online site will get a holiday bonus, too!