Online Ad Dollar Breakdown Shows Who Is King

It is already well known that Google gets the lion’s share of online ad revenue. It’s known in that it is said often and simply assumed to be true.

Often times we need to see things in picture form and this comes to us by way of the SAI Chart of the Day and Darren Herman. A picture does say a thousand words and 46 % of online ad spend going to Google paints quite a picture, doesn’t it?

So what’s the price of being this big? A lot of scrutiny and scorn. Government concerns. Sounds like a real good time. Do you see anyone, like everyone’s “Most Likely to Succeed in Denting Google” winner Facebook, approaching this kind of market share? 46% is a huge chunk of change.

But let’s be real here. A $23B pot left to divvy up amongst “the rest” is still nothing to sneeze at, correct? Agree or disagree?

  • http://www.darrenherman.com Darren Herman

    Thanks for posting my chart. Honestly had no idea that it’d become the topic dujour.

    The $23B left is no small pot to sneeze at. There are plenty of companies who can support themselves within the ecosystem with at a fraction of the $23B.

    With uncertainty around AOL, Yahoo!, and a few others, there might even be more dollars available for non-chart based companies. Also note, the growth of digital will come from other channels (i.e. television, print, radio, ooh), so we’ll see even more digital dollars entering the mix.