Marketing Pilgrim

Here at Marketing Pilgrim we like to give our readers some exposure to unconventional uses of social media. Let’s face it, there are so many things that can be done with social media but we often get caught up in what is considered normal. Here’s a look a something different.

John Deere is one of the most iconic American brands there is. The green and yellow logo is known by most whether you grew up in the country or the city. It’s just one of those brands that gets noticed and remembered. Of course, in the Silicon Valleyized world of social media it’s hard to imagine that a company more known for its reputation with farmers is taking advantage of the online space.

Ok, ok. According to comScore, Google picked up .3 percent in October. It’s not a lot but it’s a positive number.

Here is the picture for you.

Here’s the real point as brought to light by the Business Insider

Google’s share bottomed out in August, and has been rising ever since.

Similarly, combined Yahoo-Bing market share peaked in August. It’s been dropping ever since.

If these trends continue, next month Google will be almost back to where it was a year ago, around 66% share. Bing+Yahoo will be lucky to remain above 30%.

Microsoft has spent more than $5 billion on its online business in the last year. That is, it’s lost $2.5 billion, on revenues of $2.5 billion. Most of that money is presumably going to R&D on Bing and managing the Yahoo deal.

There’s all kinds of research that shows that images up reader engagement on Facebook, so of course, Google+ wants a piece of that pie.

Introducing the +1 button for images.

Start out by searching a word in the images tab. I searched “Crazy Moon,” don’t ask why. As you hover over the photos, you get a detailed information pop-up and on that is the new +1 button. Click the button and the photo gets a new label. It says “You” on a black band under the pic.

If your Google+ friends +1 a pic, then their name shows up under the photo. Here’s the test screenshot from Google’s blog.

If you follow me on Google+, you can search “Crazy Moon” and easily find the picture I chose. Exciting, huh?

When you leave a company, it’s expected that you’ll turn in your keys, the password to your computer and any proprietary information you might be carrying around.

But what about your Twitter account? In the case of an employee whose job it is to update the company Twitter, it’s an easy call. It’s not so easy when you’re talking about journalists or other Tweeters who blur the line between business and personal.

Such a case is currently being tested in court, but it’s not going so well for either side. The case in question is between PhoneDog and Noah Kravitz, who used to work for them as a reporter. The object of desire is a Twitter account with 17,000 followers formerly known as @PhoneDog_Noah.

If you are reading this and have served in the US armed forces, thank you.

If you are reading this and are a family member of someone who has served in the US armed forces, thank you.

If you are reading this and lost a loved one in their service, thank you.

If you are reading this and have made the effort to shake a veteran’s hand, thank you.

Today’s a day to set politics and ideologies aside. The people who serve do so for bigger reasons. All we can do is say Thank You.

You’re winding down another work week. Maybe your job isn’t what was promised or what you might have hoped it would be.

Maybe you’re getting demoted which we can now refer to as Ba-ZYNGA-d. Maybe you just need a change. Well, don’t delay. Check out the Marketing Pilgrim Internet Marketing Job Board. Who knows?

Don’t fret employers. For just $27 per listing per month you can reach a strong gathering of Internet and social media marketing talent that is our readers.

Here are a few of the smart folks who are listing their jobs today.

Corporate Director of Loyalty Marketing – Las Vegas Sands Corporate – Las Vegas, NV

Senior Marketing Strategist – Summa Health System – Akron, OH