Online Video Ad Response Varies Greatly By Age Group

There is plenty of talk of how the younger generation that has grown up in this hyper digital age. Those who are selling advertising talk about the sheer numbers. How many young people watch video online, how many hours of video they consume and on and on.

That’s fine but advertisers need to know if people respond to ads. A new study shows that the younger the video watcher the less likely they are to be interested in ads.

The study done by Burst Media and reported by eMarketer shows just how people respond to online video ads by age group.

It is important to note that the audience for younger viewers of online video is a much larger percentage of the total number of people in that age group. eMarketer reports

Louis C.K. on Twitter

I don’t get around much so thanks to Peter Kafka at All Things Digital for sharing this.

Louis C.K. is a funny guy. Admittedly he gets a bit out of line but we can all do that at times. This bit he does on Twitter when he appeared on the Conan O’Brien show last week will hopefully start your week with a chuckle.

Google+ Adds YouTube Button

I’m beginning to feel like there are only three destinations on the web, Google, Facebook and YouTube. Now, we won’t be seeing Google+ teaming up with Facebook any time soon (as in “ever”), but Google+ has teamed up with YouTube so it’s even easier to share videos of kids doing cute things.

The YouTube button is located in the top right corner near your Circle profile pics. Click on it and it rolls out like a tongue and asks “What would you like to play?” Type any word, general or specific in the box and it pops-up a list of options with a player at the top.

I chose the word Thanksgiving for the test and here’s what I got. I love that they included Addams Family Thanksgiving and Adam Sandler’s parody tune. Both excellent picks.

What Would You Do with an Increase in Income?

Small shifts in income can have a big impact on American families, many of whom are living paycheck to paycheck. Unemployment, extended sick leave, declining sales in your own business are all reasons to stop and think about where the money is going.

But what if you earned a little more next year? Say, 10% more? What would you do with it? Nielsen asked this question in a survey and got some interesting answers. Though a quarter of respondents said they’d sock away some of it in a savings account, 29% wanted to spend it on travel or a vacation. Right behind that with 20% was recreation and entertainment.

What Do You Hate Most About the New Google Reader?

Earlier this week Google redesigned the user interface of Google Reader.

I hated it.

Still, no one likes change, so I gave it a few days to see if I would get used to it.

I still hate it.

Apparently, I am not the only one. Google News is full of reports of user backlash, a Huffington Post poll suggests 66% of users hate it, and even an ex-Google, who worked on the Google Reader team, hates it!

Google Places Data Needs To Be Fresh Too

While there is plenty of conversation surrounding the new “Fresh” update from Google regarding search and even some early solutions being offered there is another change happening in the SERP’s as well. It’s around local results and local SEO”s are going to need to pay close attention.

We reported about expanded local search results for branded searches the other day. The new look of a search for a specific place or business now places Google Place Page data on the search result page itself thus alleviating the need for the searcher to click through to place page which, in the past, was not always well done from a user’s perspective.

7 Content Marketing Tactics To Rank Higher In Google’s New Fresh Results

If you haven’t heard about Google’s “Freshness Update” by now, I’m sure you’ll be hearing about it much more. The short story is that Google is now “Giving you fresher, more recent search results.“. Marketing Pilgrim took a look at this update as well. So what’s next?

Well, “new” content is now ranking higher for many searches.

Looking around at various search results across the board, some of the results are astounding. As Rand Fishkin pointed out, a Google query for “Top Chef Texas” is almost entirely composed of content that is just days old. Changing the number of results to 100 doesn’t help much, either.

So how do you leverage this? What can you do to try and ensure that you have a shot at “fresh” rankings?