There is plenty of talk of how the younger generation that has grown up in this hyper digital age. Those who are selling advertising talk about the sheer numbers. How many young people watch video online, how many hours of video they consume and on and on.
That’s fine but advertisers need to know if people respond to ads. A new study shows that the younger the video watcher the less likely they are to be interested in ads.
It is important to note that the audience for younger viewers of online video is a much larger percentage of the total number of people in that age group. eMarketer reports