Cyber Monday is over (sort of) and the results are in. It’s a HIT!
According to IBM Benchmark, Cyber Monday sales were up 33% over last year. The average order value also rose from $193.24 to $198.26.
Unlike Black Friday, there were two peaks during the day, one at 11:05 PST and again late in the evening. Take a look at this comparison chart. Except for the early morning hours, Cyber Monday beat the pants off online Black Friday buying to the tune of 29.3%.
Just When You Thought it Was Safe. . .
Now, here’s what’s interesting. Part of the reason these big sale days work is because they’re special. 24 hours of the lowest prices and best deals. Yet, this morning, I woke up to emails from two retailers saying they were extending their sales for another 24 hours. So now it’s Cyber Tuesday?