2011 November

Cyber Monday Beats Black Friday

posted on November 29, 2011

Cyber Monday is over (sort of) and the results are in. It’s a HIT!

According to IBM Benchmark, Cyber Monday sales were up 33% over last year. The average order value also rose from $193.24 to $198.26.

Unlike Black Friday, there were two peaks during the day, one at 11:05 PST and again late in the evening. Take a look at this comparison chart. Except for the early morning hours, Cyber Monday beat the pants off online Black Friday buying to the tune of 29.3%.

Just When You Thought it Was Safe. . .

Now, here’s what’s interesting. Part of the reason these big sale days work is because they’re special. 24 hours of the lowest prices and best deals. Yet, this morning, I woke up to emails from two retailers saying they were extending their sales for another 24 hours. So now it’s Cyber Tuesday?

by Frank Reed

1 Comment

Online Video Ad Growth to Outpace All Other Formats

posted on November 29, 2011

Online video is an advertising train that is starting to roll downhill. What does that mean? It means that in relation to all other formats available to advertisers in the online space, video is growing at the most rapid pace. Of course, with growth numbers you have to be careful when drawing conclusions. Just because an area like search isn’t growing at the same rate as video it doesn’t, by any means, indicate a slow down or issue with search as a viable advertising option.

In fact, before we look at growth numbers for video as predicted by eMarkter, let’s take a look at total ad spend numbers. As you can see, in the online space search will continue to be the king in overall spend.

by Frank Reed

6 Comments

As Marketers, Should We Care About A Facebook IPO?

posted on November 29, 2011

Lots of the news today is focused on the impending IPO for Facebook in the spring. It’s talk that has been flying around for quite some time but this time it looks like it could actually happen.

According to the Wall Street Journal

The social networking firm is now targeting a time frame of April to June 2012 for an initial public offering, said people familiar with the matter. The company is exploring raising $10 billion in its IPO—what would be one of the largest offerings ever—in a deal that might assign Facebook a $100 billion valuation, a number greater than twice that of such stalwarts as Hewlett-Packard Co. and 3M Co.

by Cynthia Boris

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Mobile Paid Search Offers Bigger Bang for the Buck

posted on November 28, 2011

Now that more people are using their mobile devices to search and shop, more advertisers are paying for mobile ads — it’s the circle of life and it’s working out well for everyone involved.

New numbers from Performics show that smartphone CPCs are still a real bargain, coming in at around 40% less than desktop CPCs. The one mobile exception is the tablet, which, last week, rose 20% over desktop CPCs.

When compared to last year, mobile impressions and click shares are both way up. Says Performics:

“We now predict that mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, up 8 percentage points from our projection a month ago.”

For those visual learners in the bunch, here’s a graph that tells it like it is.

by Frank Reed

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The Evolution of Google Search

posted on November 28, 2011

From the Google blog. Worth the time. Of course, it’s a Google video thus it serves as a Google promotional piece but it still provides some historical perspective that is important to consider and a look into the future as well.

We bring you this as a public service and also to give you something to look at while you are getting re-acclimated to the work space you have stayed away from for the past few days.

You’re welcome.

by Frank Reed

2 Comments

Mobile and Retail Continue to Evolve Together

posted on November 28, 2011

There are certain things that you just know with regard to the internet space and one of those is the link between mobile and retail. They work well together. It makes sense. Going on gut, however, usually isn’t enough to convince others as to why you feel the need to increase spending on mobile efforts if you are a retailer.

So to make the point a little clearer that mobile and retail are becoming more joined at the hip than ever, we look to an eMarketer article that first highlights data from comScore which tells us that mobile users are truly relying on their devices to help them make purchase decisions.

by Frank Reed

3 Comments

Bing Releases Top Searches of 11 Months of 2011

posted on November 28, 2011

Just like the push to generate holiday season commerce moves earlier and earlier each year so does the need for search engines to release their top searches for the past year despite 1/12th of that year still needing to be lived out.

Today is Bing’s turn. This video summarizes things well but lists are fun too so be sure to click through and look at some of the top searches from Bing for almost 11/12th’s of 2011.

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Cyber Monday Beats Black Friday

Just When You Thought it Was Safe. . .

Online Video Ad Growth to Outpace All Other Formats

As Marketers, Should We Care About A Facebook IPO?

Mobile Paid Search Offers Bigger Bang for the Buck

The Evolution of Google Search

Mobile and Retail Continue to Evolve Together

Bing Releases Top Searches of 11 Months of 2011

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