Another Black Friday is over and in the books and it looks like a good time was had by most.
IBM Coremetrics estimates a 24.3% increase in online sales over last year. As you can see from this chart, midnight was the magic hour with a nice spike over the last two years. This is likely due to the fact that many major chains made holiday prices effective at midnight online as well as in stores.
Sales peak in morning then slowly taper off, but still 2011 stayed well above the numbers from previous years with slight exceptions. (Can anyone account for that crazy early morning spike in 2009?)
Breaking it down by category, Department Store online sales were up 59%. Home Goods was up 48.8% and Apparel was up 47.2%. I like those numbers.