E-mail marketing service provider Constant Contact has put together some interesting data around the use of social media by the SMB set. As of today it looks as if Facebook rules the roost of the social media choices with regard to perceived effectiveness . This chart comes courtesy of eMarketer.
83% of SMB’s surveyed find Facebook to be either very or moderately effective while the second place finisher, Twitter, had a 46% response in the same category. Google+ is still in its infancy so the number of SMB’s finding success is low but that’s to be expected at this point.