The Financial Times Sees Success During These Mobile Times

One aspect of the current mobile revolution is that it costs money to be mobile and to be truly active on mobile devices. From the cost of the device to the cost of monthly data plans there are many people that will not have access to the mobile web much like the concerns that were in place regarding the Internet in general during its early years.

Of course, certain groups like high finance types have no problem here. It’s this kind of clientele, in fact, that has allowed one traditional publisher, The Financial Times, to see significant increase in mobile access of their content. They produced an infographic to make this point and it is a testament to the impact of mobile on those products where price is not an issue.

Tablets To Be Used By 35% of Online Users By 2014

The internet world is becoming increasingly mobile, we all know that. The trick for marketers is to decide just how much of their customer and user base will be involved in this movement. Even further it is imperative to understand what devices in the mobile arsenal are being used by you market.

If the numbers from eMarketer are any indication the rise in tablet usage over the next few years should make certain marketers really stand up and take notice. I say certain marketers because although the numbers from a general standpoint are impressive, just what percentage of YOUR target market will be using tablets can differ greatly for any number of reasons. Here’s the general projection fo the US tablet usage through 2014:

Cup of Joe: The Post In Which I Turn Into An Annoying Hipster.

When I first read about Siri I was instantly intrigued. Mainly because back in 2002 I wrote a similar piece of software called Sivle. Now of course Siri is much more sophisticated, but both applications rely on natural language processing for their conversational interface. But Siri takes this a step further by leveraging the cloud to continually improve. As you can see, I am excited about Siri, which is where my current hipster angst is sprouting from.

Google+ Numbers Are Up. . . And Down

If you look at a graphical depiction of Google+ traffic, it’s a pretty wild ride. Kind of like a Six Flags, gravity defying roller coaster — a slow warm up, then bam! Right to the top and straight back down again, finishing with a little rock and roll.

Experian Hitwise says that Google+ just had its third best week ever, with more than 6.8 million US visits. That’s a 25% increase month-over-month. Sounds good, right? Maybe not.

The LA Times says that when you look closer, what you see are constant declines in the user base. Everyone rushed in when the doors opened to the public, then again when they released pages for businesses. But how many of those people came back?

Does the End of Yahoo’s Iconic Billboard in SF Signal Other Things?

As of December a SF landmark, the neon Yahoo billboard that dates back to 1999 will be going away. It’s not hard to imagine that this fading away of yet another remnant of the once might Yahoo isn’t a precursor to even more things about the Internet giant fading away sooner than later.

As SFGate.com reports

The neon Yahoo billboard on San Francisco’s skyline, which served for a dozen years as an icon of dot-com era exuberance, is about to be grounded.

Clear Channel, manager of the sign overlooking the eastbound approach to the Bay Bridge, has announced the space available beginning Dec. 1 – at $65,000 a month, or $80,000 if the new sign uses neon.

The motel-style billboard will come down as soon as a new advertiser rents the space.

McDonalds and E-cards Ruled Online in October

Halloween prompted plenty of people to buy cards and gifts online, but it was McDonalds who took the number one spot in October.

comScore released their Media Metrix report on the Top 50 U.S. Web Properties for October and it was a mix of expected and not.

PartyCity.com had the second biggest jump in month-over-month traffic for obvious reasons. McDonalds launched a website to go with their new Monopoly game and it made them the fastest growing website in the top 250.

Thanks to a $200 million jackpot, Powerball.com rose over 20% and FLALottery.com went up 7%.

In addition to PartyCity, American Greetings, Hallmark and 1-800 Flowers all helped elevate the gift category. E-card sites grew 17% thanks to holiday cards and invitations.

Internet Marketing, It’s Easier Than You Think

Earnest Hemingway once wrote a complete, compelling story in just six words:
“For sale: baby shoes, never worn.”

A great museum’s curation is defined not only what’s inside, but what’s also left out.

A solution should be as simple as possible, and no simpler.

20% of the work gets 80% of the results.

The Problem With Marketers Marketing Themselves

I’ve been taking a close look at our industry these past few months. As I looked at Ontolo’s marketing tools, the marketing tools of our competitors, and the marketing content that’s pumped out on a daily basis, I began to notice something peculiar…

As you know, value is interpreted, in part, by the difficulty of the task. The more difficult the task, often, the more valuable it is to get the task done.