In the weeks leading up to Black Friday, it’s mostly the big brands that get all the attention. This year, though, American Express wants people to think about the small businesses, too. They’ve christened November 26, Small Business Saturday and the idea has truly taken hold.
The base of operations is the SBS Facebook page. Here, merchants can download signage, get e-marketing ideas and learn new ways to promote your business.
If you accept American Express, you can also promote a special offer through the Go Social program.
For their part, American Express is encouraging shoppers to go local with credits for qualifying purchases, a directory of local businesses by zip code and the Shop Small Facebook pledge.
So far 2,557,876 people have “liked” the page.
This week, even the White House got in on the action when they issued this statement from President Obama:
From the mom-and-pop storefront shops that anchor Main Street to the high-tech startups that keep America on the cutting edge, small businesses are the backbone of our economy and the cornerstones of our Nation’s promise. These businesses create two out of every three new jobs in America, helping spur economic development in communities across our country and giving millions of families and individuals the opportunity to achieve the American dream. Through events such as Small Business Saturday, we keep our local economies strong and help maintain an American economy that can compete and win in the 21st century.
If you’re a small business owner, don’t forget to do your part as a consumer as well. Stop by a local coffee shop on Saturday, purchase handmade gifts from an Etsy store, or settle in with a book from an independent book seller.
Here’s to a very profitable Saturday for businesses of every size.