Pat Coyle of Coyle Media LLC, a sports marketing consultancy, has conducted research with some 3,000 fans about smartphone use and put together a pretty cool infographic. The comparison between leagues, types of phones preferred and which social networks are the home of which types of users makes for interesting reading and thought for marketers looking to make their mark in mobile.
As for me? I am an Android user (for now) and a fan of ABN (anything but the NBA). What about you?