Its not news that B2B and B2C marketing techniques and preferences differ. As with most things, however, it’s when you see numbers tied to the assumptions that you can say “Hmmm, I didn’t know it was quite that different” or “Well, of course! I knew that already because I am a social media and marketing guru!”.
A report done by Webmarketing123 shows some of these stark differences particularly in the use of social media marketing. Here we see just how different the use of social media tools can be between the two disciplines.
What is more surprising about this is the B2C dependence on Facebook. Good news for Zuck and the boys, huh?
Of course the best way to tell where a marketers’ heart lies is to examine where they spend their money. The following chart shows the differences in priorities based on B2B v B2C marketers.
The differences between B2B and B2C marketers are becoming more and more obvious as time passes. Each segment is realizing just what it can expect to get from their digital marketing efforts. With B2C being more an impulse buy their efforts are going to be pointed to selling online whereas B2B marketers have longer sales cycles and higher ticket items which lend to the bulk of efforts pointing to lead generation. One thing they can agree on though is that web traffic is a goal no matter who you market to.
Are you a B2B or a B2C marketer? What differences do you see in the two? Do you agree with these findings?
Let’s hear you in our comments!