A man in need of a kidney gets one. A famous movie critic regains the voice he lost. An innocent man finds refuge when snipers invade his neighborhood — all thanks to Twitter.
If you don’t already believe in the power of Twitter, you will when you read Twitter Stories. Twitter says they’re publishing these stories because showing the humanity behind the Tweets will make the world a smaller place.
That’s a little too global touchy-feely for me, but I do think that these stories are worth a look because they’re all about creativity and the “can do” spirit. They’re also mostly about marketing.
In Japan, a fishing association uses Twitter to sell the day’s catch before the boats return to port. Her Majesty, Queen Rania Al Abdullah of Jordan used Twitter to promote her children’s book and, in turn, her culture.
Then there’s Aaron Durand who posted this message a year ago:
If you’re in Portland do me a favor??? Buy a book at Broadway Books. No wait, buy 3 of em. I’ll buy you a burrito the next time I’m in town.
Broadway Books was his mother’s failing independent bookshop. After the Tweet took hold, customers started showing up and the shop had a stellar holiday season. No word on how much Aaron has had to shell out on burritos.
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The lesson here is that a single tweet can go a long way. If a man can find a new kidney using the network, finding some new customers for your business should be a breeze.
Follow @twitterstories and take a minute to read the short posts. They truly are inspiring.