Posted November 16, 2011 5:00 am by with 2 comments

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Wednesday is the most misunderstood day of the week.  It’s far enough away from last weekend that the fun memories are fading. It’s far enough away from next weekend to keep you from getting too excited. And then there’s that awful nickname: Hump Day.

Here at Marketing Pilgrim, we say Wednesday deserves a little respect and here’s why. Turns out more people share and click on Facebook posts on Wednesday, than any other day of the week. Take that Friday.

Here’s a chart from a new study by EdgeRank Checker.

Look at Wednesday, beating the pants off all those other days!

EdgeRank took this one step further, measuring the correlation between clicks and other behavior on Facebook. Here’s what they came up with:

  • Avg Clicks Per Like: 3.103
  • Avg Clicks Per Comment: 14.678
  • Avg Clicks Per Impression: 0.005

Frankly, I thought the numbers would be higher. One like for every three people who clicks isn’t bad.

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EdgeRank’s numbers also point to the fact that pages with a large following have benefited most from changes in the news feed. But that was a whole two weeks ago. Since then, Facebook has rejiggered the formula a second time, so there’s no telling where everyone is now.

How’s Facebook working for you? Have you seen a change in traffic since the news feed redesign? And how do you really feel about Wednesdays?

  • I think it varies on your industry and your audience. Personally, I’ve found that Tuesdays and Thursdays are the best days to engage my audience (through a lot of trial and error), which is why those are the days I sent out my company newsletter. I’ve also seen spikes in sharing based on time of day as well.

  • I guess weekends are much better for me.My click rates spiked up last saturday and usually I get the most clicks on weekends.Actually,my target audience is US and UK.

    But this results depend on my sales rates,these are not the actual clicks.How can I get the clicks results?Do you use a software for this?