Posted November 30, 2011 9:37 am by with 1 comment

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Just how popular is that video of your aunt’s faceplant in the snow? Who’s watching your rendition of White Christmas?

Those questions and much more will be answered when Google rolls out YouTube Analytics later today–replacing the more limited Insights.

Here’s what you’ll get, so long as you are using a “modern” browser:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.
I have just one question. Why in the world is Google using an infographic to explain YouTube Analytics and not a video tutorial? That’s like Bill Gates giving a presentation about the new Windows 8 using a Mac! 😉
  • It’s a nice addition, but as with any web data, the key is having the time and the ability to make use of the data. Analytics is so often understaffed that little but headline numbers are ever reported, with very little true insight delivered.

    Of course, that’s not Google’s problem, and this is a nice addition to the YouTube toolkit.