Cup of Joe: How To Be A Better Marketer In 2012

fireworksOh yes I can already hear the champagne bottles popping! Happy new year! 2012 is going to be an amazing year! Have you made your resolutions yet? If one of them is to be a better marketer then I have a secret strategy in store that is sure to get you started on the right foot!

Some define marketing as a process which creates wealth. So if you want to get better at marketing then you need to get better at creating wealth. I am a big believer that practice makes perfect so how about start creating some wealth right now for an organization that needs it? No I am not talking about SEO or social media. I am not talking about PPC or conversion optimization.

Social Media: A Must Have or an Add-On?

Facebook, Twitter, Google+, it’s hard to imagine there’s a company out there who isn’t using some form of social media to reach their customers. Hard to imagine, and yet it appears to be true.

Take a look at this chart from eMarketer. More than half of the organizations surveyed said they were either doing nothing or just getting into social media.

Only 16% said it was fully integrated. Really? What’s everyone waiting for? eMarketer has the answer to that question, too.

48% said their company “did not believe there were financial benefits.”

39% said that their company lacked top management support.

And here’s my favorite:

42% said that their products and services were not suited for social media.

5 New Year’s Resolutions for Online Marketers

New Year’s resolutions. Love ‘em, hate ‘em, you can’t hardly live without them. Even if you don’t write them down or announce them to the world, they’re there. We can’t help ourselves. There’s something about the start of a new year that makes us all decide it’s time to be better, smarter, richer, thinner or happier.

I can’t help you with the thinner or happier part, but here are 5 New Year’s resolutions that could make you a better, smarter, richer marketer.

1. I will listen to what my customers have to say.

Thank You to Our Marketing Pilgrim Sponsors

We couldn’t do what we do here at Marketing Pilgrim without the continued support of our sponsors. Thank you.

We had a great year this year and we are excited about what is possible in 2012. If you would like to learn more about channel sponsorships at Marketing Pilgrim we would love to hear from you.

Thank to this fantastic (and growing!) list of sponsors:




Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit for more information.




TrackurMarketing Pilgrim’s Reputation Channel is sponsored by Trackur’s social media monitoring tools. Plans start at just $18 a month and you are up and running in just 60-seconds!


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When Facebook Attacks [Infographic]

I spent much of my Christmas holiday trying to clear a virus off my son’s computer. It was the worst one I’d ever seen. Like a monster from one of those Syfy original movies, it kept growing and mutating, blocking every move I made to try and destroy it.

How did he get the virus? Good question. The usual suspects come to mind; file sharing, clicking on suspicious links, hanging online with an unsavory crowd. Turns out getting a virus, or worse, having your identity or credit card information stolen can happen through no fault of your own.

Commtouch just released their quarterly Internet Threats Trend Report and though spam is at a three-year low, Facebook attacks are on the rise. Before we go any further, can we just rejoice in the fact that Commtouch counts Zombies as part of their report.

Myspace Returns, but Will the Fans?

About a week ago, Myspace took a big leap forward but hardly anyone noticed. It’s part of their new owner’s push to become a “leading social entertainment destination” and you gotta give them kudos for trying. Myspace is, after all, one of the classics in social media so I’d hate to see them go down without a fight.

This new round is all about the music. In its heyday, Myspace was a haven for independent musicians and they were the ones who stuck around when everyone else packed their bags and moved to Facebook-ville.

Playing to that loyal audience, Myspace has now become the home of a powerful online music player. It allows free, unlimited, on-demand music and it instantly syncs with Facebook. That’s from the “if you can’t beat ‘em, join ‘em” school of marketing.

Here’s the new front page:

Loving The Online Era of Sports Marketing

This week I have been telling you a little more about myself. Now comes the revelation of something that has been the cornerstone of many relationships throughout my life and has already been passed on to the next generation as well. I am a New York Giants fan. I bleed blue during the NFL season. Have since I was old enough to know what a football is and it will be that way until the first shovel of dirt covers me. That’s why this weekend is pretty important as the Giants play to get into the playoffs.

And while I can’t be at the game I can live many things I could never experience during the years of the pre-social media era. I “like” the Giants on Facebook (I wish Facebook offered an option that was more than like but I’ll take it :-) ) and I was given this picture today through an update which got me pretty excited.