4 Great Ways Marketers Can Give Back This Season
Now that all those Black Friday sales are over and we are getting closer to the online holiday rush slowing down, we can shift our attention to the more altruistic part of this season. People are often looking for a way to give back at this time of year, and, given the current economic climate, there is certainly a lot of need among nonprofits of all types.
From volunteering to feed the homeless to helping raise funds for school supplies for children in need, we are presented with many opportunities to get involved. If you’re not sure where to begin, try the Corporation for National & Community Service’s serve.gov site.
For those of us with specific expertise, there’s also the option of helping a non-profit organization on a different level. So, considering the Marketing Pilgrim audience, here are but a few of many opportunities to do some ‘social good’ this season:
- Sparked bills itself as the world’s first microvolunteering network, or “volunteerism for the digital age.” Simply put, nonprofits express their needs – from blogging to copywriting to SEO and more – via the website. Those needs are matched to volunteers with the right skills and interests, who can choose to participate based on their availability. As NPR said, it’s “crowdsourcing for the common good.”
- Volunteer Match helps match volunteers with opportunities. For instance, a search for ‘marketing’ volunteer opportunities in Orlando, FL yields 21 results, from the Arthritis Foundation’s Jingle Bell Run/Walk to StandUp for Kids.
- HandsOn Network is another nonprofit-volunteer matching organization that says it mobilized over 30 million volunteer hours last year, valued at more than $626 million. Its focus is on skills-based volunteering, which essentially means connecting the right volunteer with the right project.
- Media Cause limits its focus to nonprofit needs in the realm of Google Grants, social media, and SEO. Most of these challenges take only a few hours to complete, so the commitment is manageable even for the busiest digital marketer.
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Having recently volunteered some time, along with several of my colleagues at Full Sail University, to work with the Adult Literacy League, I can attest to how positive it feels to be able to provide some assistance to an organization that is working hard at doing good. Take a few minutes this season to try it for yourself.
Rob Croll is Department Chair for the Internet Marketing Bachelor’s degree program at Full Sail University, and the Course Director for Search Engine Optimization there. He also owns Marlannah Digital Marketing, a consulting firm that works with small- to medium-sized businesses and non-profits. Rob was named one of the Top 100 Marketing Professors on Twitter and has had numerous articles published both online and in print on a variety of Internet marketing topics. You can follow Rob on Twitter @rcroll.