Alert the Media. Facebook Explains Advertising
Do you know what confuses me? Advertising. I don’t understand why these little boxes with product names show up on web pages I visit. And I really don’t understand why people interrupt my TV shows with short videos about cars and food and cleaning products. What’s the point?
If only there was someone who could explain it all to me!
Oh, wait! Now there is! Facebook has a whole web page and video that explains advertising in a way that is simple enough for a three-year-old. The video is so juvenile, the only thing missing is Bert and Ernie.
Here’s the process:
And why do they do this? Because. . .
“It takes a lot of money to hire the best engineers and build the technology needed to keep Facebook up and running. Last year it cost over a billion dollars. From the beginning, the people who built Facebook wanted it to be free for everyone, delivering ads is how Facebook can pay for this, so you don’t have to.”
So, let me get this straight. Websites cost money to run. If a lot of people use them, it costs even more money and so either the user has to pay (not gonna happen) or they run advertising in order to raise the money.
When you put it that way, it all makes sense!
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Yikes. Is there really a Facebook user on the planet who needs this lesson in economics? Do they think it will stop people from complaining about ads on their wall? As if folks are going to watch that video and come away feeling sympathetic for Facebook?
If it wasn’t December 23, I’d swear it was April Fool’s Day.
Thanks to ZDnet for the heads up.