When you offer a coupon for a product, you know you’re helping consumers save money. But did you know you’re also giving them a thrill?
A new survey by CouponCabin.com shows that 49% of US Adults felt a thrill or a rush when using a coupon. The survey doesn’t elaborate on why but from personal experience I can say that watching the numbers drop on the cash register is akin to seeing coins drop out of a slot machine. Kaching, kaching — that’s found money.
Shopping isn’t just a necessary evil, it’s also a source of fun, a reward, and a form of therapy. 53% of adults surveyed said they have “celebrated good news by buying something or going shopping for themselves.”
1 in 4 shoppers have engaged in “retail therapy” which is when you shop in response to a bad mood. The behavior was twice as common in women but the results weren’t always stellar.
16% said that retail therapy didn’t help their mood and 15% said they felt guilty afterward.
In general, 31% of adults said they felt guilty buying for themselves when they didn’t need anything. 41% went so far as to hide purchases from their spouse. Most said they hid only gifts, but a small percentage said they did it because they were embarrassed by the purchase itself, the number of items bought or because they strayed from their budget.
Sounds like all those bad feelings could have been set right, if only the shoppers had used a coupon to get a better deal. $10 off a $30 purchase? I’m there, whether I need it or not.