This is not about whether Android is better than iOS devices. Clearly in the tablet market that has not panned out has it? It does say that the Android devices are likely hitting a more budget conscious market with low end phones. No harm in that because that gives more people a chance to use the mobile Internet. An article from Reuters talks about that very phenomenon in Europe.
Weakening economies and falling prices of rival smartphones are hurting sales of Apple iPhones across Europe, data from research firm Kantar Worldpanel ComTech showed on Thursday.
The October roll-out of Apple’s iPhone 4S boosted its position in Britain and United States, but the new phones failed to excite interest in continental Europe, where Apple’s share of the fast-growing smartphone market slipped.
The smartphone industry is dominated by Google, which has stormed the market with its free Android platform.
The games of which platform is better are getting old. The reality is they have two very different markets once you get outside the infighting “my device is cooler and more efficient than yours!” tech crowd which is not representative of society as a whole by any stretch. iOS devices are primarily for the high end. Android devices touch the high end but play best in the middle and lower tiers. It’s really that simple (and probably oversimplified but you can yell at me in the comment section if you feel the need).
Do these numbers say anything to you? As a marketer is it more important to be on both devices or should you be looking at the device users and see if your market is heavily skewed in one direction or the other? Is there a choice anymore to keep development to just one platform?
Let’s hear your thoughts.