comScore Says Toys and Tech Were the Big Winners for November
comScore just released a report on the Top 50 Web Properties for November, complete with an ironic twist.
BestBuy.com was one of the big winners for the month. They ranked #1 in their category with 35.3 million visitors and #2 on the list of top gainers with a 78% increase.
Most companies would be celebrating, but Best Buy is now feeling nothing but pain for their efforts. Seems their heavy advertising push and slashed prices (to compete with Walmart and Amazon) made them a little too popular. The company sent out notices to a large number of customers saying that they have to cancel their orders, orders that were gauaranteed to arrive by Christmas.
Now Best Buy is facing a firestorm as angry customers take over their forum and the news media blasts them for Grinch-like behavior. Best Buy claims they oversold some of their products like laptops and HD TV’s, but could it be that they underpriced themselves into a hole and thought canceling was the only way out?
Consumer electronics was up 28% overall. In addition to BestBuy.com, eBay Electronics, RadioShack and Buy.com did well.
Toys R Us was another obvious winner in November. They popped up 34% to 28.9 million web visitors. LEGO sites, Disney Shopping and AmericanGirl.com also saw nice bumps in traffic.
50% off Diamonds
comScore’s numbers showed a 112% jump in visits to coupon sites in November. Groupon took the lead with 11.8 million visitors, LivingSocial with 4.2 million. As expected, BlackFriday.info had the biggest rise in the category with a 756% increase in visitors.
Yes, we love a deal, but some are still willing to splurge. Luxury Goods rose 23%. 6pm.com was the leader, followed by Zale, BradfordExchange, Coach and Kay Jewelers. (So apparently not EVERY kiss begins with Kay.)
Want more details? You can download the comScore Media Metrix report for free when you click here.