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Consumer Confidence Continues to Climb

The Consumer Confidence Index is up for the second month in a row, rising to 64.5 in December from 55.2 in November.

The survey, which was conducted by random sample by Nielsen for The Conference Board, showed an improvement in both current conditions and hope for the new year.

The Present Situation Index increased to 46.7 from 38.3. 16.6% said the business conditions are “good,” up from 13.9%.

There was also in increase in those who thought available jobs were “plentiful” and an almost equal decrease in those who said jobs were “hard to get.’

What’s really encouraging is the outlook for the future. The Expectations Index rose to 76.4 from 66.4. A higher percentage expected business to improve and they anticipated more available jobs in the near future.

Higher consumer confidence should translate into higher sales for marketers but Lynn Franco, Director of The Conference Board Consumer Research Center warns us not to get too comfortable.

“While consumers are ending the year in a somewhat more upbeat mood, it is too soon to tell if this is a rebound from earlier declines or a sustainable shift in attitudes.”

I choose to believe its a sign that 2012 will be a great year. Who’s with me?

  • http://youronline.biz Web Page

    Very good article. Its good to find quality information that you can actually use. I wonder about the methods of some of these surveys though. I have never participated in any consumer survey ever. Who do they ask?