The feature is currently being tested in a small area, somewhere in Asia I hear, but it’s got the social media crowd — dare I say — all a twitter.
It’s big news for marketers, because it opens up a new line of communication between consumers and the brand. The downside is the extra time it’s going to take to respond and clear the inbox.
And knowing how caustic people can be in their public comments, it’s a little frightening to imagine what they’ll say in a private message. Double that, because the new system does not require the sender to “like” the page before shooting off their thoughts.
We Are Social has screengrabs of all the steps, but basically it works just like regular Facebook messaging, with one big exception. With Private Messages for Pages, it’s a one-way street. Admins cannot use it to initiate contact.
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Even with the extra time drain it’s likely to cause, this is a great new tool. Last week, I wanted to ask a company if their new promo could be applied to my previous order. I left my comment publicly on the promo thread, but would have preferred to ask privately. Same as when I wanted to lodge a small complaint against my favorite fast food chain. I wanted to inform the manager of an issue but didn’t want to point fingers in public. A private message option would have been the answer.
What do you think? Do you like the idea or do you see it becoming a haven for spammers and complainers?