Posted December 15, 2011 4:43 pm by with 5 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

Facebook unveiled their new Timeline design back in September but since then, it’s only been available to a section of users. Now, Timeline is ready for mass consumption.

As of right now, you can change your Facebook profile to the Timeline style, but once you click the button, the countdown clock begins. Facebook is giving users up to 7 days to review the Timeline layout and make changes before it goes public.

When I first saw the 7-day notation, I thought, so what? That’s plenty of time to erase any incidents you don’t want to revisit. Or not. Zack at ZDnet said it took him four days of tedious work to clean up his timeline. He probably has a lot more on his Facebook than most, but it’s still an indicator of where this is headed. . . into trouble.

The real confusion lies in the timing of the full roll out.

ETA: Just tried Timeline and it says the full rollout will be December 22, so yes, smack in the middle of the holidays. That’s very poor timing.

Facebook’s blog says:

To get timeline, simply go to the Introducing Timeline page and click “Get Timeline.” Or you can wait until you see an announcement at the top of your profile.

Sounds like they’ll be doing their usual slow rollout. One day you’ll have one profile, the next day it will be Timeline. If the change occurs while you’re on a Christmas cruise in the Bahamas, you may not see it until it’s too late to change it.

I still don’t have a ticker, so I’m not holding my breath for Timeline.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit for more information.

Best advice is this. If you use Facebook a lot and you have potentially embarrassing information somewhere in your past history, trigger the change this weekend and spend a few hours making sure it’s up to snuff. That way, you won’t be coming home to any emails asking what you were thinking when you posted that photo from New Years 2008.


  • not exactly private if its on facebook though is it?

  • Steve Roberts

    A while back I left Facebook. Before closing my account I deleted everything, photos, profile info, etc. I then set the privacy setting so no one could look at my profile. I also deleted my friends. Zuckermen is a sleaze so he most likely still has my info and will use it if he can. I don,t need Facebook, not at the cost of Zuckermen and his kind using my content for manipulation. You fools can play in his sand box but I have better places to go.

  • John Hampton

    Really who cares what is on your FB Page. If content from FB can break some sort of relationship whether it be profession or personal in the real world, i would take a step back and evaluate the worth of that relationship. It is just FB for Gods sake, anyone who uses it believing they have complete privacy is an idiot.

  • It will be interesting to see how this goes in the coming weeks. I’m sure there will be backlash as there always is with Facebook changes. Privacy seems to be the biggest issue with Timeline.

  • hahahahaha great article Cynthia! I just posted on Facebook about wishing luck to the Facebook algorithms making a sensible timeline out of my profile. I’m glad I read this article, and it’s unlikely that i’ll be spending much time, if any, before 2012 “organizing” my timeline. Silly Facebook. Happy Holidays Everyone!