Well, it turns out that the FedEx video–which now has over 2.6 million views–is legit.
In fact, FedEx has apologized and apparently resolved the issue. Though, unless you went digging around, you wouldn’t know that.
You see aside from these few tweets…
…FedEx doesn’t appear to have taken the issue seriously enough to warrant much of an official apology.
Now, you could argue that the incident is minor and doesn’t warrant a concerted response. However, considering the story has gone global AND viral, you have to question why FedEx is not working harder to protect its reputation.