Google has entered the competition for content packaging in the mobile space with its Google Current offering. From the Google Mobile blog
We strive to give you beautiful and simple ways to experience all the content the web has to offer, such as sharing photos on Google+, watching YouTube videos and discovering books, movies and music from Android Market. Today we’re expanding our content offering with the introduction of Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger.
Here is Google’s video explanation for you as well.
So what is the end game for Google? It’s simple and it’s the same answer that can be applied to just about everything that Google does these days: integration with Google+
Great content needs a great audience, which is why Google Currents is integrated with Google+ so users can share articles or videos they’ve enjoyed with their circles. Publishers can also associate their account with Google Analytics in order to increase their awareness of consumers’ content preferences, device use and geographic distribution.
Particularly as of late it doesn’t look like anything will be coming out of the Googleplex unless it has Google+ attached to it. Hey, we asked for a social and we are certainly getting it!