I know it seems like I am obsessing over the fact that Google is marketing Google+ but it is a rare phenomenon in this world to see a company that almost never used traditional advertising channels now turn to them to build awareness around a critical piece of their story.
We have seen plenty of TV ads for Chrome that elude to the Google ecosystem but recently that are all about Google+ and nothing else. We have seen the Muppets and I have seen one ad with NBA analysts during the opening day marathon of games on Christmas Day.
One that caught my eye though was this from the New York Post’s online edition.
The ad is pretty cool in its simplicity which almost looks like the Google homepage with plenty of white space and a simple directive of “Join Now”.
So once again why the interest in ads? It’s because this behavior is very unGoogle like. Maybe this is the continued influence of Larry Page or maybe Google+ is just not growing fast enough the old fashioned Google and Internet way which is because it’s Google.
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The reason for this change of heart and business practice is actually quite telling as to where Google is as a company. As the conspiracy theorist / “there must be an ulterior motive for everything!” side of me starts working you wonder if Google could point to this kind of effort when facing antitrust questioning to say “Look! We have to advertise just like the rest of the planet in order to get traction in social media! Maybe Facebook is a monopoly, Mr. Senator?”. Far fetched, I realize, but fun to consider.
So while the news cycle is slow during this traditionally slow time the activity is still alive and well. Activity that shows that in 2012 Google might be putting a “make or break” push on what many feel could be their final chance to make real inroads into the social space.
What’s your opinion?