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Holiday Shopping: It Ain’t Over Until it’s Over

Last night, after the gifts were opened and the holiday glow was being to wear off, I saw a TV commercial for Wal-mart that shook me to the core. Wal-mart opens at 5 a.m. on December 26 for the the biggest, blow-out, post holiday sale ever.

I had instant Black Friday flashbacks. Seriously? 5 a.m.? I used to be a big post holiday shopper, but like 44% of the people Consumer Reports polled, I can’t deal with the crowds.

Consumer Reports also says that the holiday shopping season will continue until the ball drops in Times Square as 4 out of 10 Americans say they’re still shopping.

82% are hoping to take advantage of post-holiday sales. And a quick look around, says there are plenty of deals to be had. Stores aren’t just marking down holiday items, they’re clearing the shelves.

It’s not just the brick and mortar stores, either. Online retailers are still offering big discount codes. Target, Kohl’s, even Amazon is slashing prices online.

But it’s not all money in the bank for retailers. 31% of those polled said they’ll be returning gifts this week, and 47% are redeeming gift cards. That’s my plan. I got a gift card earlier this month, for a store that is known for putting their gift baskets on clearance after Christmas. That means I’ll get more for my money than I would have if I’d redeemed the gift certificate last week.

Of those staying home, 44% said they were “simply sick of shopping” and 20% said they were out of money. I hear that. . . but I still went online and bought a pair of sneakers today thanks to a hefty gift code from my favorite shoe site.

Never underestimate the power of a deal.