Marketing Pilgrim's "Inbound Marketing" Channel

Marketing Pilgrim's Inbound Channel is sponsored by SDL. SDL Campaigns empowers marketers to create, deliver, monitor and measure dynamic, highly-targeted and personalized digital marketing campaigns across all channels and devices.

HubSpot Rolls Out Marketing Grader Service

Sure HubSpot is the sponsor of our Inbound Marketing channel but this would have been news anyway.

The Cambridge, MA company that now has over 5,000 businesses using their SaaS (software as a service) inbound marketing software system has developed and introduced a new free tool called Marketing Grader to do more than just analyze your website’s performance. The idea is that while your website is important there is so much more to the Internet and social media marketing cycle. The new Marketing Grader service takes a look at a company’s online marketing on a broader scale.

From the press release

Today HubSpot launched Marketing Grader, a new free tool to grade online marketing, pinpoint what needs improvement and compare performance vs. the competition. Marketing Grader analyzes 30+ measures of marketing effectiveness – usually in under 60 seconds – and grades the business on a 1-100 scale. Marketing Grader, available now at http://Marketing.Grader.com, is a replacement for Website Grader (launched in 2006) which has been used by over 4 million people to grade their website marketing effectiveness.

“Website Grader was built to measure website marketing effectiveness, which made sense in 2006. A lot changed in 5 years. Marketing goes way beyond just your website to include social media engagement, amplification of content and participation across the web,” said Brian Halligan, CEO and co-founder of HubSpot. “Marketing Grader is built from the ground up to measure marketing effectiveness the way great online marketing is done today – going well beyond company websites.”

The offering of this service is more evidence of just how HubSpot lives what it tells businesses to do. With free services to attract users to the website, HubSpot actually works the inbound marketing philosophy as well as anyone. Already prolific content generators, the company is also willing to adapt to the rapidly changing times of the Internet space and take something that worked pretty well (their Website Grader was used by 4 million sites) and adapt to the more complex world of Internet marketing today that integrates search, social and more in order for online marketing to truly be effective.

Test it out today and see how your Internet and social media marketing efforts stack up. Who knows maybe you’ll learn something!