Which US city has the most mobile savvy shoppers? I’ll give you a hint, it’s a big city, but not one traditionally known as a shopping mecca. Cross out New York (#2) and San Francisco (#11).
Give up? It’s Houston, with a mobile shopper savviness index of 122. Apparently, the stars at night aren’t the only thing big and bright in Texas. They have the highest percentage of consumers with mobile phones (67%). They also score the highest for retail and social media apps and they love mobile coupons. So, if you run a business in Houston, take note!
This information is part of the IAB’s Mobile Marketing Center of Excellence.
Click through to see the entire infographic which is pretty cool.