A new study by Forrester points out some very interesting things about the whole location based or geosocial marketing opportunity that exists today. While it may seem cool the fact is that most people are not even using them and haven’t even heard of them yet! Maybe this one of the reasons that Gowalla’s founders took the money and ran!
Ok everyone just relax. Before you go check in at the nearest bridge before you jump it’s not like this report is saying location based marketing is dead. In fact, it’s quite the contrary. Check out these stats on those who ARE using these services and you will be encouraged.
So while the overall numbers may be small the demographic that is attracted to these services is very desirable for the right kinds of businesses. Couple that with the likelihood that this space will continue to grow then you have reason to pay attention to this area of online marketing for your own marketing efforts.
|Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.|
The Forrester report does a very good job of looking into many options that exist for marketers in this expanding geosocial / geolocation / location based service area of marketing.
Are you leveraging this area for your marketing success? Do you even know what foursquare and
Gowalla, errr, some other location based provider can do for your business? Is this something you are seriously considering or is your plate already too full with things that have a wider appeal? So many questions and so many readers with thoughts and ideas. Want to share where you are with this area of online marketing?