Ok everyone just relax. Before you go check in at the nearest bridge before you jump it’s not like this report is saying location based marketing is dead. In fact, it’s quite the contrary. Check out these stats on those who ARE using these services and you will be encouraged.
So while the overall numbers may be small the demographic that is attracted to these services is very desirable for the right kinds of businesses. Couple that with the likelihood that this space will continue to grow then you have reason to pay attention to this area of online marketing for your own marketing efforts.
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The Forrester report does a very good job of looking into many options that exist for marketers in this expanding geosocial / geolocation / location based service area of marketing.
Are you leveraging this area for your marketing success? Do you even know what foursquare and
Gowalla, errr, some other location based provider can do for your business? Is this something you are seriously considering or is your plate already too full with things that have a wider appeal? So many questions and so many readers with thoughts and ideas. Want to share where you are with this area of online marketing?