Posted December 12, 2011 6:23 pm by with 3 comments

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A couple of days ago, we were discussing book bloggers, reviews and their place in modern marketing. Though blogging may not be as hot as it used to be, it sounds like blog reviews are still worth the time and money.

Fleishman-Hillard and, surveyed 700 mothers in regard to their online brand interactions.

Overall, the moms said that social media was changing the way they shopped both online and off because it made them better informed about products, deals and coupons.

Where are moms getting all of this info? 84% said they subscribe to brands on Facebook, but 69% said they’re getting branded info from blogs. Online communities came in a close third at 63% and Twitter fell short of the majority with only 48%.

Believe it or not, Facebook was labeled the “most trusted space online” to get brand info, but not the ads. 56% of moms said they avoid online ads because they weren’t trustworthy.

They do place their trust in other mommy bloggers. 63% said that blog reviews influence their decision to buy a product. Nope, blogging is not dead.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit for more information.

In order to engage with moms, brands need to be more social. The moms surveyed said they appreciated a chance to leave feedback, get a first look at new products and pick up tips and advice. Simply learning more about a product wasn’t enough of a reason to follow a brand.

If you market to moms, Fleishman-Hillard will be presenting more results from this survey at a free webinar Thursday, Dec. 15, at noon EST.

  • Blogging is an important part of search engine optimization. It helps our website to gain traffic and improving rank in search engine. There are some useful tips of blog writing such as maintain your post with links to other web pages that are related to your post, give the maximum amount of information with the least amount of words, insert a sub heading in every few paragraphs, think about keywords people use to search for your post and include them in the body text and headers.

  • I’m agree with you that most of Moms influenced by blogger. I don’t know why but there are so many blogs about coupons, saving and discount and when we read them so obviously we will influence by them.

  • Blogging is not dead at all. Mommy bloggers are becoming popular by the day. You will even find websites listing the most popular mommy blogs.