Majority of Moms Are Influenced by Blogger Reviews

A couple of days ago, we were discussing book bloggers, reviews and their place in modern marketing. Though blogging may not be as hot as it used to be, it sounds like blog reviews are still worth the time and money.

Fleishman-Hillard and ModernMom.com, surveyed 700 mothers in regard to their online brand interactions.

Overall, the moms said that social media was changing the way they shopped both online and off because it made them better informed about products, deals and coupons.

Where are moms getting all of this info? 84% said they subscribe to brands on Facebook, but 69% said they’re getting branded info from blogs. Online communities came in a close third at 63% and Twitter fell short of the majority with only 48%.

Believe it or not, Facebook was labeled the “most trusted space online” to get brand info, but not the ads. 56% of moms said they avoid online ads because they weren’t trustworthy.

They do place their trust in other mommy bloggers. 63% said that blog reviews influence their decision to buy a product. Nope, blogging is not dead.

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In order to engage with moms, brands need to be more social. The moms surveyed said they appreciated a chance to leave feedback, get a first look at new products and pick up tips and advice. Simply learning more about a product wasn’t enough of a reason to follow a brand.

If you market to moms, Fleishman-Hillard will be presenting more results from this survey at a free webinar Thursday, Dec. 15, at noon EST.