Mobile Data Usage Up Across All Age Groups [Report]
Maybe now we can start talking about the Age of Mobile rather than wondering if this is simply the year of mobile. It’s here for sure and the increased use in mobile data is certainly pointing to that reality. Here is a chart from a Nielsen study that helps make the point
This is an interesting study that also points out the great mobile divide that separates the 35 and under crowd from the rest of the mobile world. They use a lot more data and will be around a lot longer that the older folks so this is only going to get more intense.
Of course, not everyone has access to mobile data and the mobile data divide that exists between the haves and the have nots is significant. For the foreseeable future it is safe to assume (yup I am assuming here so watch out) that those who have these data plans also have more money. That’s just the way it is.
Another aspect of this study looked at the rate of text messages by age group. You think there is a difference in data usage? Those stats will make you stand up and notice as well.
In the end though if people are using mobile data services more and more that could impact even the text message world because of the varying experiences one can have while communicating through data driven options vs text messages.
How do you see this playing out in the future? Will the younger set maintain their levels of usage as they get older, get married, start families and find other things that they may deem more important in their lives?
It’s Friday, let your hair down a bit and give us your point of view.