I have already posted about this trend today in the industry’s coverage of a relative non-event even if it actually happens, which is the buying or maybe, kinda, sorta buying of Gowalla by Facebook.
So being in the mood I was already in came across this bit of “news” from Business Insider’s founder Henry Blodget and just had to ask what are we doing? Here is a picture of the headline from yesterday and the amount of sharing that occurred around it. (Don’t be scared by the tech speak of “Facebook-Like-Stuff” either:-) ). The gist of it is that one French company is changing over from e-mail on some internal communications so it must be the end of e-mail, right?
If you want to trudge on over there and read the article go right ahead but I will help you cut to the chase by giving you this quote that ends the post
Email is still an extremely convenient way to communicate, so it’s not likely to go anywhere. But there’s no question that email is losing share of digital communications, including in the workplace. And that’s not good for companies that depend on it for their livelihoods.
Wow! Going from the bombshell of the end of the e-mail world as we know it to the fact that “Well, this is only one company and e-mail is still very important ……..”
This is a piece of sensationalistic junk and it comes from the person who started the blog which is incredibly popular. Interestingly enough, try to search for the post now and you will get a return that shows this and some updated social media sharing numbers:
Here’s the trouble. Until we stop being suckered by headlines that have nothing to do with the actual stories they “cover” and then blindly passing them along because it sounds fantastic, this is only going to get worse. Interestingly enough, just by me bringing this to your attention I serve to perpetuate it a bit but someone needs to say something (or maybe not?).
I am pleading with you to look beyond the headlines. This game that is being played to get traffic at all costs whether what is being passed around is of any value is killing the space. It’s like one large National Enquirer and we gladly perpetuate the style and technique.
If people do not become more discerning about what they see and share on the Internet then the trust in any messages from marketers (which is hard enough to get people to believe as it is!) will get more and more difficult to earn.
Social media is only as valuable as what is being shared. If we settle for blindly sharing junk then the end result will be that it will all be junk. Who wins in that scenario?
What’s your take on the state of what we share in social media? How do we get people to pay attention more? Are bots and other manure spreaders making this impossible to do? You guys have thoughts and opinions. Let’s hear them.