Posted December 29, 2011 3:29 pm by with 8 comments

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About a week ago, Myspace took a big leap forward but hardly anyone noticed. It’s part of their new owner’s push to become a “leading social entertainment destination” and you gotta give them kudos for trying. Myspace is, after all, one of the classics in social media so I’d hate to see them go down without a fight.

This new round is all about the music. In its heyday, Myspace was a haven for independent musicians and they were the ones who stuck around when everyone else packed their bags and moved to Facebook-ville.

Playing to that loyal audience, Myspace has now become the home of a powerful online music player. It allows free, unlimited, on-demand music and it instantly syncs with Facebook. That’s from the “if you can’t beat ’em, join ’em” school of marketing.

Here’s the new front page:

The front page also offers direct links to the music of top artists such as Katy Perry and Justin Bieber. There’s also a featured section that links to music, movie and celebrity news content.

It’s all a little dark and heavy for my taste, but I’m sure I’m not the audience they’re after.

Myspace’s big advantage is a licensing agreement with the big four record labels, Sony, Universal, EMI and Warner. They also partnered with 20,000 indie labels, which they say gives them the rights to more than 42 million songs. That’s three-times the size of any other site. Three. Triple. Amazing.

So now what? Will a boffo music player and a new leaning toward entertainment news save Myspace? Could be. I don’t believe that former Myspace users will return in droves, but I do believe that they can build an entirely new audience.

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What they need to do is delete any profile that hasn’t been used in the past three months. If those people want to come back, then can sign up for a new profile. It’s time to say out with the old and in with the new. Jazz up the profile sections so it matches the new look of the site and start making entertainment the focus of everyone’s page.

If Myspace is going to come out of this, they need to focus on their strengths and forget the rest. Say goodbye to the people who left the site two years ago and welcome in a new, hipper, younger crowd. You know, people who think Facebook was the first social network. They’ll love the new Myspace.

  • “Say goodbye to the people who left the site two years ago and welcome in a new, hipper, younger crowd. You know, people who think Facebook was the first social network. They’ll love the new Myspace.”


    I guess I’m one of those people Myspace should say goodbye to — left the site two years ago because none of my friends stayed. I’m willing to give it a second look, though, if only for the available music and artist pages. I guess I don’t belong to their target market either — I can’t imagine building a new network of friends there but I’ll probably be sharing many of their pages on FB — the sync with FB is a brilliant stroke.

    Mark Johnson

  • It’s been interesting to see how MySpace has attempted to stay in the game in the last few years. They are correct in changing their image. They obviously can no longer compete with Facebook, so the only way to survive is to offer something new and different.

  • Donnie Nesbitt

    Won’t happen… give it up….

  • Hey Nice Post! .
    You have good writing skills!

  • MySpace is still beating out Google+, according to newest reports:

    MySpace is still in the top 100 sites worldwide, ahead of Tumblr & HuffPo. Surprisingly, Reddit is nowhere in sight:

    • Cynthia Boris

      I saw those numbers and I wonder if it’s because technically MySpace still has all those users even though a very small percentage of them actually visit the site.

  • Idk, looks to me like Google Ad Planner is tracking unique visitors? If that’s the case, then it must be accurate. I still participate on MySpace a lot, myself. It’s become kinda like taking Summer Semester classes on campus. Nice and quiet without a huge crowd around to deal with! 😉 But really, there is still signs of a lot of activity.

  • ERP

    That’s funny…..the last time I hear the name MySpace was when they got bought out from News Corp……not a peep since. (until coming across this post)