Google+ Pages for brands arrived with a decent amount of fanfare back in November and since then it’s been pretty quiet. That doesn’t mean the pages aren’t being used.
BrightEdge just published their December SocialShare report and it has some interesting numbers.
First, 77% of the top 100 brands now have Google+ pages. Sounds good, but the number stood at 61% last month, so it’s not a huge hike. Facebook is at 93% so Google+ is closing in — slowly.
The bigger news story is in followers. Again looking at the top 100 brands, Google+ pages saw an increase of over 50%. The numbers rose from 147K to 222K people in brand circles in December.
Not surprisingly, the most populated brand was Google, with 77,000 folks in the inner circle.
Now here’s a rarity, IBM and Vodafone are two brands that have Google+ pages but don’t have an official Facebook page. How about that?
Starbucks is also doing well with quadruple the number of followers and H&M and Pepsi each rose above 20,000 followers.
The Google Boost
When you look at these numbers overall, you can see a slow rise in Google+. Most of the action happened when pages opened for business. Since then a few more companies have created pages and more people have added brands to their circles. It’s nice, but it’s not all the impressive.
|Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.|
That may change in 2012. Now Google is adding Plus updates to the Google search results and that should give the social site a real leg-up. Right now, though, the results don’t show for every brand. If you search T-Mobile, you’ll see this:
I also found similar results for Toyota and less prominent, but still there for Angry Birds. I didn’t get any Google+ results when I searched Coca-Cola or Pepsi. So I have no idea how Google is deciding what makes the search results and what doesn’t. Feel free to enlighten me if you have the answer.
Let’s assume that it’s just a matter of time before all Google+ Page updates show up on Google search. That would mean a huge boost for any brand using the site. Will it be enough to beat the traffic on Facebook? Maybe, but it will be a long time coming.
What do you think? Is Google+ in line to become a contender or not?