StumbleUpon Redesign Invites You to Explore More

StumbleUpon put on a new face this week and not only is it mighty pretty, but it’s more organized and helpful, too. Imagine that, good-looking and smart!

The redesign is all about helping you hone in on your interests, without losing that random factor that made StumbleUpon what it is today. They’ve done this by adding Channels and a new Explore Box.

Channels

Channels are the StumbleUpon version of Facebook pages. They’re accounts from brands, celebrities and sites such as ESPN, Campbell’s Soup or Chelsea Handler. You can Follow a Channel, then Stumble it when you want to look through the suggested pages.

Location Based, Geosocial Apps Not Used By Many …. Yet

A new study by Forrester points out some very interesting things about the whole location based or geosocial marketing opportunity that exists today. While it may seem cool the fact is that most people are not even using them and haven’t even heard of them yet! Maybe this one of the reasons that Gowalla’s founders took the money and ran!

Ok everyone just relax. Before you go check in at the nearest bridge before you jump it’s not like this report is saying location based marketing is dead. In fact, it’s quite the contrary. Check out these stats on those who ARE using these services and you will be encouraged.

HubSpot Rolls Out Marketing Grader Service

Sure HubSpot is the sponsor of our Inbound Marketing channel but this would have been news anyway.

The Cambridge, MA company that now has over 5,000 businesses using their SaaS (software as a service) inbound marketing software system has developed and introduced a new free tool called Marketing Grader to do more than just analyze your website’s performance. The idea is that while your website is important there is so much more to the Internet and social media marketing cycle. The new Marketing Grader service takes a look at a company’s online marketing on a broader scale.

From the press release

Majority of Smartphone Shoppers Do it at Home

It’s kind of ironic, but more people use their mobile phone to shop from home, than use it while on the go. If that doesn’t prove that mobile phones have become part of our daily lives, what does?

comScore studied the shopping habits of smartphone owners this past September and came up with some interesting numbers.

“In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store”

So what are folks shopping for? Not surprisingly, the majority of the purchases (47%) are for digital goods such as apps, music and ebooks. What is a surprise is that clothing and accessories rank top for physical goods with 37%. After that, it’s back to the virtual world with daily deals, tickets and gift certificates.

New Study Shows Young Adults Just Want to Have Fun

For marketers, going online often means business, but for 53% of young adults (18-29) going online is fun.

The stat comes from the latest Pew Internet & American Life Project report which looks at the internet as a diversion from work, school and life. The overall numbers show that Americans often go online for no particular reason. 58% of all adults said they’ve used the internet to waste time at some point. 34% said they did it yesterday.

Here’s a charming graphic that breaks it down by age:

As the report points out, the increased access to broadband is largely responsible for the trend. With broadband access comes the ability to watch more videos and play games.

2 Out of 3 Moms Use Mobile to Access the Web

If you didn’t know there’s power in marketing to moms, you haven’t been paying attention. But today’s message is about the mobile mom. Take a look at this graphic from eMarketer.

Not only are moms more likely to own a smartphone than the general public, they’re using it to go online in much greater numbers.

The reason they’ve become so attached to their phones is obvious, it’s a time and sanity saver.

The mobile phone allows mom to check her email, order Pizza Hut for dinner and buy shoes for the kids (at a discount) all while she’s waiting to pick up Johnny from soccer practice.

Finally A Place Where Bing Rules Search!

From the “We’ll take it any way we can get it” category comes this application of the Bing search functionality in a place where is totally rules over Google. Yeah right, it’s from the new search function on the Xbox 360 but it is about voice search so it’s almost as cool as Apple’s Siri as well, right? Anyway, take a look if you would like or get Microsoft’s view from their blog go here.