Mountain Meet Mole Hill: Sensationalism At Its Worst and We Still Share It

I have already posted about this trend today in the industry’s coverage of a relative non-event even if it actually happens, which is the buying or maybe, kinda, sorta buying of Gowalla by Facebook.

So being in the mood I was already in came across this bit of “news” from Business Insider’s founder Henry Blodget and just had to ask what are we doing? Here is a picture of the headline from yesterday and the amount of sharing that occurred around it. (Don’t be scared by the tech speak of “Facebook-Like-Stuff” either:-) ). The gist of it is that one French company is changing over from e-mail on some internal communications so it must be the end of e-mail, right?

If you want to trudge on over there and read the article go right ahead but I will help you cut to the chase by giving you this quote that ends the post

Email is still an extremely convenient way to communicate, so it’s not likely to go anywhere. But there’s no question that email is losing share of digital communications, including in the workplace. And that’s not good for companies that depend on it for their livelihoods.

Social Media, Students and Getting a Job

The following post comes from our Social Media Channel sponsor, Full Sail University. Visit them to learn more about their programs in Internet marketing, web design and development and many more. We appreciate our sponsors so please visit them to learn about how they may be able to help you.

As an educator I’m always on the lookout for things that will help my students be successful. I think it’s vital that they develop a strong social media presence, given that they’re pursuing Internet Marketing degrees, though I believe the same also holds true for students in other disciplines.

Why All The Fuss About Social Media?

So What If Facebook Bought Gowalla?

The rate of rumors being truth in this industry is increasing at an alarming rate.

Just take the recent “Facebook Has Purchased Gowalla……Maybe……We Think…..Well, There Are Plenty Of Signs Pointing to It…..Actually Since Mars and Jupiter Are Aligned It Looks Like A Go”. Now Kara Swisher has posted an e-mail that she transcribed from a Gowalla “leaker” saying that the ink on the deal isn’t dry blah, blah, blah.

Who cares?!

I mean really. If Gowalla was bought at a nice price the only people that benefit are the investors. That is not likely to be you or me. If Gowalla was purchased by Facebook it means nothing other than maybe Facebook will be looking at a location based service again but let’s remember that their past efforts in this area ended in a resounding thud.

Cup of Joe: Pep! Pep! Pep! Pep Talk?

Pep talks are awesome aren’t they? Heck, I watched the one above 6 times yesterday and I don’t even like football! A good pep talk can inspire people to do amazing things. We see them all the time in sports, political campaigns, marketing, and sometimes even in our churches!

Kelly Osbourne and the Bing Magical Holiday Calendar

Kelly Osbourne and the Bing Magical Holiday Calendar – sounds like a trendy children’s book, doesn’t it? What it is, is Bing making another attempt to be cool, interesting and relevant.

They were off to a good start with the Rudolph replica ads for TV. Come to think of it, Bing is the only search engine I can ever recall seeing commercials for and I remember a lot of them. That’s both good news and bad news, because even though I remember the ads, I still don’t use Bing.

Which brings me back to the Kelly and the Calendar.

Bing has installed an ugly, black and white, web advent calendar that is supposed to help you discover the magic of the holidays. The icons are numbered and you can only click on the one that matches the date or earlier.

The Impact of Mobile on Thanksgiving Shopping [Infographic]

When it comes to online shopping, the desktop still rules over any mobile device, but the tide is shifting at a pretty nifty rate.

E-Commerce company Monetate put together an infographic that looks at the impact of mobile and tablets versus desktops. The data represents only online shopping from Thanksgiving through Cyber Monday.

Right off the bat, you can see that the desktop lost a little ground this year when compared to last year. Mobile rose from 3.1% to 7.36%, a nice little bump, but I expected it to be higher. And the conversion rates are not so good, but that’s to be expected given the difficulty of processing a shopping cart on a tiny screen.

Tablets are a surprise, rising from almost nothing (1.06%) in 2010, to 4.68% in 2011.

New YouTube Design Stresses Channels

YouTube has done a major redesign and it wants you to think “channels”. They aren’t new on YouTube but now they are being showcased. This is to help the millions of YouTube users get used to the channels especially as more custom content appears in special channels in the future. I could blather on about the features but I really like it when YouTube explains these in a video, don’t you?

This redesign continues to bring the look and feel of Google into a more uniform approach. The new Google bar is doing the same thing.

Personally, I like it. What about you?