Marketing Pilgrim

Twitter is all about being viral. It’s about what is hot and trending at the moment. It is a way to get news before other media outlets can get it to you. It’s the new wave of media, right?

Well, according to a study from MIT as reported by 10,000 Words, Twitter is most likely to want to thank the media for fueling its growth while it’s trying to speed traditional media’s demise. The video below depicts the spread of Twitter usage over its existence and the major growth coincides with media coverage and old school networking principles based on tracking of news through Google Insights for Search. The video below depicts this growth.

First, we hope you had a Merry Christmas and are easing your way back into work with an easy “wind down” week. We highly recommend it if possible .

To keep you alert, here is a cautionary tale to end the year on. It involves an employee, the Twitter account they kept while working for a company, an “agreement” and the logical end to all things uncertain, a lawsuit.

The New York Times tells us about Noah Kravitz formerly of Phonedog.com

The question is: Can a company cash in on, and claim ownership of, an employee’s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours?

A lawsuit filed in July could provide some answers.

We here at Marketing Pilgrim wish you a very Merry Christmas. Here is the Christmas story in a very social media way.

I was watching football today while relaxing with my family on Christmas Eve. I decided to get a snack and suddenly I hear “Under Pressure” by Queen and David Bowie coming from the TV. I have always loved that song and people have used it in cool ways at times.

Well, this time it was Google’s turn. A great song, the Muppets and Google+ hangouts during the NFL. I paid attention, I was entertained and I was thinking about Google+. Nice job, Google.

Continue Reading…

Do you know what confuses me? Advertising. I don’t understand why these little boxes with product names show up on web pages I visit. And I really don’t understand why people interrupt my TV shows with short videos about cars and food and cleaning products. What’s the point?

If only there was someone who could explain it all to me!

Oh, wait! Now there is! Facebook has a whole web page and video that explains advertising in a way that is simple enough for a three-year-old. The video is so juvenile, the only thing missing is Bert and Ernie.

Here’s the process:

And why do they do this? Because. . .

comScore just released a report on the Top 50 Web Properties for November, complete with an ironic twist.

BestBuy.com was one of the big winners for the month. They ranked #1 in their category with 35.3 million visitors and #2 on the list of top gainers with a 78% increase.

Most companies would be celebrating, but Best Buy is now feeling nothing but pain for their efforts. Seems their heavy advertising push and slashed prices (to compete with Walmart and Amazon) made them a little too popular. The company sent out notices to a large number of customers saying that they have to cancel their orders, orders that were gauaranteed to arrive by Christmas.