How to Benefit from Flash Sales without the Flashy Website [Infographic]

Call ‘em Flash Sales or Daily Deals, there’s been a lot of debate about the continued viability of these deep discount sites. Much of the debate has been between me, myself and I, but I’ll bet if I put up a poll I’d find that many of you have been thinking about it, too. (You know who you are.)

But how many of you think beyond sites such as Groupon or LivingSocial? How many of you have thought about running your own flash sales inside your own retail site?

I know the folks at Monetate have been thinking about it, because they created a nifty infographic all about it and they told me I could share it with you.

Take a moment to review it and I’ll meet you on the other end.

Android Vs iOS Should Be Fun to Watch Moving Forward

As we approach the time of year where folks tend to back off just a little we decided to give you some eye candy to consider courtesy of the SAI Insider and Horace Dediu of Asymco. At an activation rate of around 700,000 devices a day Android is doing well but it’s not outpacing iOS activations that are estimated to hit 260 million in 2013 (by one analyst’s guess prediction).

This is not about whether Android is better than iOS devices. Clearly in the tablet market that has not panned out has it? It does say that the Android devices are likely hitting a more budget conscious market with low end phones. No harm in that because that gives more people a chance to use the mobile Internet. An article from Reuters talks about that very phenomenon in Europe.

New Report Shows 50 Percent Hike in Google+ Fan Presence

Google+ Pages for brands arrived with a decent amount of fanfare back in November and since then it’s been pretty quiet. That doesn’t mean the pages aren’t being used.

BrightEdge just published their December SocialShare report and it has some interesting numbers.

First, 77% of the top 100 brands now have Google+ pages. Sounds good, but the number stood at 61% last month, so it’s not a huge hike. Facebook is at 93% so Google+ is closing in — slowly.

The bigger news story is in followers. Again looking at the top 100 brands, Google+ pages saw an increase of over 50%. The numbers rose from 147K to 222K people in brand circles in December.

Not surprisingly, the most populated brand was Google, with 77,000 folks in the inner circle.

Hallmark Jumps on the Second Screen Bandwagon

Ever since we discovered that people watch TV with their smartphones in hand, second screen technology has taken off. Some companies are using it to offer an extra layer of content to a movie, while others are strictly for ad purposes.

This past week Hallmark Channel partnered with 44Doors to deliver a holiday gift from Billy Ray Cyrus to his fans. A QR code appeared on the screen during the airing of Cyrus’ movie Christmas Comes Home to Canaan. Accessing the code, allowed fans to download the song “Home” which was written specifically for the movie.

Tim Hayden of 44Doors told MobileMarketer:

“An increased volume of viewers and sustaining that audience throughout Christmas Comes Home to Canaan was a primary objective, while the data analysis from the actual scans and downloads will help the network and advertisers to better understand audience viewing behavior, device preference and geographic location.”

FedEx Delivery Driver Debacle Ends With a Whispered Apology

After writing about the FedEx delivery driver that was caught on video, throwing a customer’s expensive computer monitor over a fence, many asked if the video was faked, a FedEx publicity stunt (huh?) or the antics of a competitor.

Well, it turns out that the FedEx video–which now has over 2.6 million views–is legit.

In fact, FedEx has apologized and apparently resolved the issue. Though, unless you went digging around, you wouldn’t know that.

You see aside from these few tweets…

…FedEx doesn’t appear to have taken the issue seriously enough to warrant much of an official apology.

No Facebook update.

No YouTube video response.

No press release.

Not even a blog post. Update: There’s now a blog post.

2012 Will Bring Sponsored Ads to Your Web Facebook Feed

Get ready for another flood of cries from the wilds of the Internet in 2012 as Facebook introduces sponsored ads to the web version of their users’ news feeds. While many will want to make this sound like it’s the end of the social media world as we know it, it’s not nearly as distracting as it sounds.

TechCrunch reports

Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2008, so this has big ramifications for advertisers and the user experience.

Google Retains Default Firefox Search Engine Position, Is Bing Backing Off in the Search Game?

Google has retained its deal to be the default search engine in Mozilla’s Firefox browser which is used by over 400 million people. The deal comes after a three week period where the previous deal had expired and there was some concern (especially in Mozilla’s accounting office and board room) as to whether a new deal would be struck.

Well, Mozilla is more than happy to report on their blog

We’re pleased to announce that we have negotiated a significant and mutually beneficial revenue agreement with Google. This new agreement extends our long term search relationship with Google for at least three additional years.

“Under this multi-year agreement, Google Search will continue to be the default search provider for hundreds of millions of Firefox users around the world,” said Gary Kovacs, CEO, Mozilla.