Posted December 5, 2011 8:17 am by with 2 comments

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The rate of rumors being truth in this industry is increasing at an alarming rate.

Just take the recent “Facebook Has Purchased Gowalla……Maybe……We Think…..Well, There Are Plenty Of Signs Pointing to It…..Actually Since Mars and Jupiter Are Aligned It Looks Like A Go”. Now Kara Swisher has posted an e-mail that she transcribed from a Gowalla “leaker” saying that the ink on the deal isn’t dry blah, blah, blah.

Who cares?!

I mean really. If Gowalla was bought at a nice price the only people that benefit are the investors. That is not likely to be you or me. If Gowalla was purchased by Facebook it means nothing other than maybe Facebook will be looking at a location based service again but let’s remember that their past efforts in this area ended in a resounding thud.

Oh and let’s not forget that the news of Facebook buying Gowalla means NOTHING today because we have no clue as to how it will or will not be used by Facebook. In other words, all of this hustling to get this “news” is pointless because all that can come from this information now is more hair-brained conjecture and downright guessing as to what this might or might not mean to Facebook.

As a marketer this means nothing at the moment. Even at the moment that the announcement is or is not made it means nothing. Why? Because until we see how all of this is APPLIED it’s all idle chatter to make people feel important or in the know. Guess what? They are neither.

So if Facebook did indeed buy Gowalla then we say congratulations. Don’t spend it all in one place. As for talking with marketers about things that actually impact their business today let’s all keep our eyes on the road. Chasing these rumors to be first to finally get it right after days of guessing is the online equivalent of texting while driving. You just look like a drunk swerving down the road and you’re no better than them in the end.

Phew, I feel better. How about you?