Posted December 2, 2011 2:50 pm by with 2 comments

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When it comes to online shopping, the desktop still rules over any mobile device, but the tide is shifting at a pretty nifty rate.

E-Commerce company Monetate put together an infographic that looks at the impact of mobile and tablets versus desktops. The data represents only online shopping from Thanksgiving through Cyber Monday.

Right off the bat, you can see that the desktop lost a little ground this year when compared to last year. Mobile rose from 3.1% to 7.36%, a nice little bump, but I expected it to be higher. And the conversion rates are not so good, but that’s to be expected given the difficulty of processing a shopping cart on a tiny screen.

Tablets are a surprise, rising from almost nothing (1.06%) in 2010, to 4.68% in 2011.

Take a minute to review the infographic and I’ll meet you at the bottom.

So, where do we go from here? I say tablets are going to run right over mobile next holiday season. They may not be in common usage now, but with so many non-ipad (cough *less expensive*) tablets making their way to market, that tide is going to change.

eMarketer predicts that 1 in 3 Americans will own a tablet by 2014. Will that be enough for tablets to unseat desktops as the main device for online shopping? I’m betting on tablets landing a close second within the next three years.

What’s your prediction?

  • Thanks so much for publishing our infographic. We hope everyone finds it helpful. Also remember to check out our Marketing Optimization Blog at

  • david f. silvan

    Thanks for sharing – is there any additional info on “app” vs “web” purchases for tablets?