If you don’t have a Google+ Page for your business yet, it’s time to get started. A new article in AdAge states that Google is experimenting with adding the +1 button results into their search algorithm. To be expected, right? But Google may also use the size of a brands “circle” to determine where they rank on the content importance scale.
What that means is after a year of stats that show size doesn’t matter on Facebook, it could matter on Google+.
The one sure thing that matters is good content. Google has always rewarded fresh, clear, constantly updated content and Google+ is no exception. The trouble is, right now, most folks are still experimenting with Google+. Many are posting the same content they post to Facebook, while others are randomly updating with no thought to SEO.
And why not? When you woke up this morning, did you really think about crafting a Google+ update that was SEO friendly? Probably not. (And if you did, more power to you!)
Michael Scissons, president of Syncapse was quoted as saying:
“Everybody at this point is in trial and discovery mode around best practices, and I believe Google will start to give some degree of preference to Google+ pages over Facebook pages, because it’s in their own best interest to do so.”
That’s really the crux of the whole thing, isn’t it? Google has a search engine that needs to be constantly fed. Facebook doesn’t. They don’t even have a decent, internal search engine, so undoubtedly there’s good content on Facebook going to waste.
Actually, I take that back. I’m not sure there is good content on Facebook or Google+ at the moment. A daily scan reveals a large quantity of funny videos and photos. I also did a scan for my favorite brands and found that none of them have active pages except for Coca-Cola. Their page is their usual mix of fun trivia, pop culture, and happiness. Not a bad example to follow.
So where do you stand on Google+ for your business? Does the idea that it might affect your search ranking make you want to post more? Or is it still too new to make an impact?