Why am I bringing this up? Well, many marketers are just beginning to understand the power of getting in front of the sports fan while they are at the event or anywhere for that matter. Sports fans, it turns out, aren’t all beer chugging galoots (how the heck to you really spell that anyway?). In fact they are, gulp, social media savvy! This goes WAY beyond beer advertising and Cialis as well. Check out this poll from Coyle Media and see which winter sport attracts real social media users.
Sports Marketing from Coyle Media, LLC.
Sports marketing often gets pigeon-holed as the domain of beer and all things low brow but that couldn’t be further from reality especially when marketers understand just how many Internet savvy fans are spending a lot of time and money around sports.
Are you paying enough attention to this segment? Could you be thinking outside the box to reach untapped markets for your products and services?