To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn’t pay the bills. That awareness needs to convert into sales and that’s the problem. Not the “getting sales” part but the “measuring sales” part.
Wildfire just put together a new infographic on this very topic. You can see the whole graphic when you click here. I’d like to focus on one part.