We’ve been saying the same thing for a while now. Everyone knows social media marketing is good for business, but no one has a surefire method for quantifying the results.

To get around this, most marketers make themselves feel better by saying that social media marketing is primarily about brand awareness. This is true and important. Having your name out there is better than not, but awareness alone doesn’t pay the bills. That awareness needs to convert into sales and that’s the problem. Not the “getting sales” part but the “measuring sales” part.

Wildfire just put together a new infographic on this very topic. You can see the whole graphic when you click here. I’d like to focus on one part.

Imagine a movie based on your life. Would it be a blockbuster adventure? A romantic comedy? Hopefully not fodder for a Lifetime Original.

Oh forget imagining, Facebook wants to make it so, with the Timeline Movie Maker. Opt in, click a few choices and you’ll have a mini movie showing the best years of your life set to music. As long as you documented those years on Facebook, of course.

AdAge thinks Facebook is using the movie maker to make Timeline “less fearsome.” Personally, I think it makes it even worse.

These functions are terrific if you have cool list of adventures on your Facebook. For the rest of us, not so much. Seriously, I don’t even want to look at mine. It’s like watching your life flash before your eyes and the most exciting thing on there is the trip you took to Disneyland ten years ago.

At the All Things D’s, D: Dive Into Media event, Twitter’s CEO Dick Costolo was interviewed by Peter Kafka. He touches on Google, China, political ads, IPO’s and more. Of course, he has to say that 2012 is going to be the year of a Twitter election. Not too arrogant but hey who am I to argue? Oh and shockingly, Kara Swisher gets involved.

All kidding aside, thanks to AllThingsD for getting Mr. Costolo to avoid some questions (read: choose not to answer) just to make things interesting!

Any thoughts?